Dairy Queen's Innovative Facebook Contest

Another example of the power of Social Media in Business.  Dairy Queen is marking Oreo's 100th birthday with a location-based, social media-driven contest that will net the winners $100,000.
The Dairy Queen Facebook page boasts over 4.7 million followers, and they forcast 3.5 million check in in the nest three months.  With location based Facebook Places Beta technology they will be able to offer direct incentives to drive local business into their locations.

"Oreo Blizzard 100 is pioneering a new promotional landscape," said Tim Hawley, vice president of Marketing Communications for American Dairy Queen Corporation (ADQ). "This is the first time social media will be used to prove real-world store traffic. We are forecasting 3.5 million check-ins, which would obviously have a strong impact on our business."

Throughout the competition, fans can receive incentives such as gift cards to purchase Blizzard Treats, including the Oreo flavor, which is the most popular Blizzard Treat of all time, or to collect virtual Facebook badges that demonstrate progress made.  Genius.